Thinking, Fast and Slow, by Daniel Kahneman
Publication date : March 1, 2013
A book in the field of Decision Making
Over two million copies sold and selected by the New York Times and the Wall Street Journal as one of the ten best books of 2011.
In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical.
Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.
Daniel Kahneman, who specializes in psychology, received the Nobel Prize in Economics in 2002, which adds to his academic appeal. “This book will be remembered for centuries to come,” writes David Brooks in The New York Times.