The Lean Startup, by Eric Ries
Publication date : September 13, 2011
A book in the field of Entrepreneurship
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.What the all of startup have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. This book, in spite of most books in the field of entrepreneurship, is far from advice and slogans, and for this reason, its author achieved such fame in middle age and with this book.
When using Lean, always keep in mind that this adjective is used against fat and excess fat. The author therefore, refers to structures and businesses and processes in which there is little waste of resources and they are not fat in vain. Lean in Persian means thin and skinny, but here it has no negative connotation at all.