Nader Taheri

University Lecturer

Organizational Development Consultant

Nader Taheri

University Lecturer

Organizational Development Consultant

Blog Post

Nudge, by Richard H. Thaler & Cass R. Sunstein

2021-05-06 book
Nudge, by Richard H. Thaler  & Cass R. Sunstein

Publication date : February 24, 2009

A book in the field of Behavioral Economics

The new word of this winner of the 2017 Nobel Prize in Economics in this book is ” Decision Maker”. Decision maker or Choice Architecture gives you different tools to influence the choices and decisions of others. Whether you are a politician, a web designer, or a negotiator, behavioral economics helps you get your audience to the option you want.

Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.