Business Model Generation, by Alexander Osterwalder & Yves Pigneur
Publication date : July 13, 2010
A book in the field of Entrepreneurship
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. Of all the books written about creating a business model, few books have achieved as much worldwide fame as osterwalder’s Business Model Generation.
If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 “Business Model Canvas” practitioners from 45 countries. You will learn how to systematically understand, design, and implement a game-changing business model or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to “business model generation!”